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KMID : 1011420150200040425
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Journal of Korean Ophthalmic Optics Society
2015 Volume.20 No. 4 p.425 ~ p.435
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A Study of Awareness Level Based on the Classification in Optical Shop Name ? Foucused on University Students in Their Twenties and Thirties ?
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Lee Ok-Jin
Jung Se-Hoon
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Abstract
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Purpose: This study analyzed the names of optical shops currently used in Korea and is to investigate the optical shop names that customers prefer.
Methods: We used the 351 names of optical shop all over the country as a sample, and surveyed 296 people aged between 20s~30s in Seoul and Gyeonggi provinces to collect the data.
Results: The most used names are currently English names (54.4%) and names of with 2 syllables (30.5%) and 3 syllables (32.5%). For more than 4 syllables, the names included Eye (26.0%) and Glasses (24.3%) are being used a lot. For the name awareness, Korean names (63.0%) was the highest and followed by 1syllable (34.5%) and 5 syllables (20.9%).
Conclusions: For the improvement of optical shop awareness, Korean name with 1 to 3 syllables and words related glasses are recommended.
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KEYWORD
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Optical shop name, Optical shop name awareness, Naming optical shop name, Number of syllables, Language of optical shop name
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